This case study explores the branding for Alpine Addict™, a modern outdoor app designed to help users navigate and discover hiking trails — similar to platforms like AllTrails. The identity centers around a logo that cleverly merges two core ideas: a mountain peak and a map pin, symbolizing both adventure and location-based exploration.

The result is a mark that feels grounded, geometric, and intuitive — capturing the essence of outdoor navigation in a bold, minimal form. Paired with a clean, earthy color palette and strong typography, this branding system reflects the app’s mission to connect people with nature through smart, accessible design.